i started this solo music project in 2012 with an Acer notebook, a microphone app on my iPhone 4, a 2-inch aux cable, and the noise-dampening acoustics of sitting in front of my bedroom closet.

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my first recording was a cover of shelter by the XX. it wasn't very good, but it marks the beginning of a special part of my life i treasure dearly.

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i taught myself sound editing, mixing, recording techniques. i familiarized myself with DAWs, building proficiency in Mixcraft, then to GarageBand, onto my current favorite, Logic Pro. (big thanks to YouTube and Reddit for the tips)

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the work (and fun) paid off. urbanation has amassed 3+ million streams across YouTube, Apple Music, Spotify, and SoundCloud streaming platforms. every day i feel so grateful to hear from listeners all over the world about how my songs have impacted them.   

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urbanation has supported acts including Black Belt Eagle Scout and Beach Fossils, and has performed at venues including Paper Tiger, (TX) Holy Diver, (CA) and Baby's All Right. (NY)

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some skills i have learned from being a

producer/singer-songwriter:

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- recording, recording techniques, mic placement

- producing, plug-ins, bussing, etc.

- audio editing on Digital Audio Workstations

- mixing and mastering

- performing under high pressure (oh the thrill and anxiety and beautiful chaos that is doing live shows)

- artist and PR relations

- designing all digital assets (cover art, social media promotion) on adobe photoshop 

- social media marketing

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i love the cathartic release of songwriting, the people i get to meet and make music with, and putting together something big with the resources i have. the process of creating a project from start to finish is a ⭐️ magical feeling ⭐️ - gathering bits of sound and words into a song that resonates with listeners all over the world - is what has always attracted me to production. 

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also, i just really love music.